David A. F. Sweet

NEW YORK -- Before Bob Bowman explains why he took the top job at Major League Baseball's new-media arm, the sound of a toilet flushing seeps through the cinder-block wall in his tiny office.

It's a long way from corporate behemoth ITT, where Mr. Bowman served as president -- and even enjoyed a private bathroom -- until the company's 1998 acquisition by Starwood Hotels & Resorts Worldwide Inc.

Making History in the NBA Finals

In front of Northwestern University professor Tim Calkins sit two dozen students, armed with three-ring binders and surrounded by bottled waters. Calkins eyes the class and asks them to describe a negative brand. The answers come quickly.
“Britney Spears!”
“Pit bulls!”

In 2019, the idea that a worker could leave a major city where his or her job existed, decamp to a bucolic spot and still be able to be employed in the same role was almost laughable. Not only did companies rarely allow such a move, believing in-office interaction was crucial to success; often they were not technologically equipped to support it.
But once the pandemic hit the United States in 2020, the whole concept of working in an office was upended.

This excerpt was adapted from Three Seconds in Munich: The Controversial 1972 Olympic Basketball Final by David A.F. Sweet by permission of the University of Nebraska Press. © 2019 by David A.F. Sweet. Available wherever books are sold or from the Univ. of Nebraska Press.

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